Are you leveraging social media for your business? Along with this monthly newsletter, I maintain a company facebook page and twitter account. I try to make a relevant post every couple of days. This keeps us engaged and top of mind with our clients. I got a call out of the blue last week from the Kansas City Star, who noticed one of my timely tweets and interviewed me for a short article! It’s easy and it works.
You’ll notice on my regular tweets and posts, as well as the newsletter below, that very little of the content is my own. I certainly do provide my own content from time to time, especially in this monthly blog post. However, I am too busy to prepare an entire newsletter or regular technology posts on my own. I can prove with many years worth of history, that if I tried to bite off that much work, nothing would get sent out. I am able to share good content from others with just a few clicks. I have several sources for that content:
• Industry partners (you’ll note articles in my newsletter from Microsoft, Lenovo, Cisco, HP, etc.)
• Subscriptions (There is an industry group that has a searchable content database that I subscribe to, so I can quickly provide articles on specific topics)
• My own surfing – I read many other blogs and IT news sites for my own benefit, and often share from those
• Peers – Every day I see posts in my feed from other IT professionals that are great. We all borrow from each other from time to time
I don’t get a lot of feedback from these posts, but don’t get discouraged. The point is to keep our name out there, so many will see the post and move on. That’s fine! I do hear from many of you that enjoy the newsletter. However, providing the relevant content will pay off in time, just as this news article came along for me.
The news article was about the ebay password breech, and the interview and article tied in nicely with last month’s blog post about passwords. You can read the article at the Kansas City Star.
I do use a couple of tools that help. Constant Contact manages the mailing list and sends out my newsletter each month. Can you believe some people do unsubscribe from my list? Well, at least I don’t have to manage that as Constant Contact does it for me. Sendible allows me to share content on Facebook and Twitter at the same time. I also link all of my monthly newsletter blog entries to my blog on WordPress for extra exposure. Let me know how I can help!